welcome to Walters4 creative productions

With clients in NZ, Europe & Australia we collaborate with award-winning, innovative businesses to highlight insights, create brands & amplify consumer advocacy through design & experience.

Work

CSO Experiential Sponsorship Concert











In May 2012, we produced a live creative concept that would promote the CSO (Christchurch Symphony Orchestra) fundraiser event. Leveraging on all English PR coverage of the Royal Wedding, Queens Jubilee and the London Olympics, the 'Poms & Proms' concept was created, encapsulating the trend and Englishness associated with classical music.

Utilizing the networks of the client and of walters4, we managed to attract a large crowd of some of Christchurch's most elite and influential philanthropists. In three hours the event raised a fantastic $100,000 through the auctioning and sponsorship of orchestra members.

The creative pulls from quintessentially English icons and was used across the marketing materials to launch the event.

CREDITS: Art Direction & Design Michael Walters, Signage Identity Signs