welcome to Walters4 creative productions

With clients in NZ, Europe & Australia we collaborate with award-winning, innovative businesses to highlight insights, create brands & amplify consumer advocacy through design & experience.

Work

Nokia Communications NYC Retail Design





Insights informed us that Nokia is the oldest communications company around so we built their opening campaign around their 150th birthday, and invited their ‘friends’.

Our creative approach was to associate their product ranges with future technology from the next 150 years and display them equally at the stores launch. This association would build leadership with their consumers, placing them at the forefront of communications again. Using high-intensity projections, we illuminated the surrounding city scape, had NBA guests appearances to browse the store, experiment with the latest gear and help Nokia gain further leverage through televised support of current affairs networks.


CREDITS: Michael Walters