welcome to Walters4 creative productions

With clients in NZ, Europe & Australia we collaborate with award-winning, innovative businesses to highlight insights, create brands & amplify consumer advocacy through design & experience.

Work

UDL Product & Brand Development











Sorted Urban Couture quickly became one of New Zealand’s largest manufacturers and exporters of street wear apparel, delivering 15 uniquely designed product ranges to 76 retail dealers across New Zealand and Australia.

Much of it’s success came from Michael Walters, owner and creative director of Walters4. His artistic vision and approach to brand and product development, saw the production of over 500 different screen printed products each with their own individual identity to reflect the brand.

Michael Walters continue to feed the thread of the brand into the the Art direction of Photoshoots, seasonal look books, POS and instore merchandising solutions and through his clever advertising and brand amplification, grew the Sorted’s audience from a NZ$10k business into a NZ$12m turnover in 4 years.

CREDITS: Michael Walters

Producer: Michael Walters